[Frameworks] Forbes editorial about Kodak

Jonathan Walley walleyj at denison.edu
Tue Oct 4 09:05:55 CDT 2011

Dear Aaron, et. al.,

Before the flamewar begins in earnest...

You've been treated pretty roughly in the responses to your post so  
far. Normally I'd like to see a higher tone than "go fuck yourself" on  
Frameworks (I can get all the "go fuck yourself" attitude I want from  
U.S. politics). But you went on an experimental film email list, and  
gleefully proclaimed the death of the medium that has historically  
defined that tradition (and, I would argue, still does). More than  
just proclaiming - prematurely, I'd say - its death, you tapdanced on  
its grave, regurgitating every unexamined, received notion about the  
glorious digital future. Your main complaint against film seemed to be  
that it's harder to work with than digital media, which doesn't seem  
true, and who ever said artmaking should be easy?. You cited an  
editorial in Forbes - hardly an expert source on the complicated issue  
at hand. Then you tried to duck responsibility for taking the  
positions you had by essentially claiming that you were just the  
messenger, as if your message was a matter of objective fact. Sorry,  
but I think you were asking for it.


On Oct 3, 2011, at 8:41 PM, Aaron F. Ross wrote:

> http://www.forbes.com/sites/daviddisalvo/2011/10/02/what-i-saw-as-kodak-crumbled/
> Once again, the old guard clings to obsolete business models and is
> ultimately swept away by inevitable shifts in technology. The party's
> winding down, folks. CDs, newspapers, and now analog film are going
> the way of the wax cylinder. The canary in the coal mine dropped dead
> about ten years ago, now the roof is about to collapse.
> 35mm motion picture film will still keep hanging on for a few more
> years, despite the fact that high-end digital cameras have now
> surpassed the imaging quality of most 35mm film stocks. Anyone who is
> unwilling to adapt to digital imaging had better start hoarding film
> stock in their walk-in freezers. The day that HDR sensors become
> affordable is the day that analog film unequivocably becomes more
> trouble than it's worth. Sprocket holes seem increasingly quaint in a
> world where exposure and depth of field can be entirely controlled in
> *POST* with no loss of quality.
> I'm not a hater, I'm just pointing out a reality that may be painful
> for many on this list. Don't look to Fuji to save you, they're
> ultimately headed for the dumpster as well. Starting up another
> Impossible Project is a noble idea, but from what I've seen, these
> handmade stocks can't compete with the real deal.
> Aaron
> -------------------------------------------
> Aaron F. Ross
> Digital Arts Guild
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> FrameWorks at jonasmekasfilms.com
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Jonathan Walley
Assistant Professor of Cinema
Denison University
walleyj at denison.edu

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